Ask Igor Lab Assistant
Working alongside a single developer (and friend) at GSK, I helped to brand and improve upon a small proof of concept for a lab assistant application. My main goal for this project was to build upon existing ideas and turn them into a more realised proof of concept. Whilst also designing a brand identity that helped it stand out from its competitors.
The Problem
Amidst a competitive landscape, where other applicants were also submitting their concepts, my aim was to craft a standout concept and branding for this project. Initially, being relatively unfamiliar with lab-based software, I delved into researching competitors to gain insights. What I discovered was that most existing solutions prioritized functionality over aesthetics. However, given my commitment to designing exceptional user experiences, I felt compelled to inject a touch of creativity and enjoyment into the presentation of this project. While still maintaining a focus on usability, I sought to strike a balance between form and function, ultimately aiming to deliver a design that not only prioritizes functionality but also offers an engaging and memorable user experience.
Research & Development
Based on our discussions with stakeholders and project owners, it has become evident that in order to succeed in the competitive market, we need to create a proof of concept that truly distinguishes itself from the competition.
Through our analysis, we identified a gap in the pharmaceutical industry for a software solution that not only meets the essential professional functionality requirements but also injects a sense of fun into the user experience. In response to this need, we have acknowledged the importance of focusing on memorable branding, ensuring that our product stands out, while simultaneously prioritising user-friendliness and functionality.
By striking a balance between these aspects, we aim to create a software solution that not only meets the demands of the industry but also leaves a lasting impression on its users.
Original “Dev Art” of the POC. Although it was rough round the edges it gave me an idea of what functionality was needed
Wireframe for the Sign-In page
Wireframe for the Account Creation modal
Wireframe for the Reagent page
Wireframe for the Users page
The Solution
We decided to base the brand around the poster boy of lab assistants… Igor from Mary Shelley’s Frankenstein
Whilst the log-in screens used the outlandish green and purple colour scheme to the full effect, I wanted the rest of the application to use it a lot more subtly. I think has given IGOR a refreshing tongue-in-cheek feel whilst also giving users a clean and professional interface to navigate around.