TriggerMe
Working closely with my then CTO, I helped to design, brand prototype and develop TriggerMe. Our main aim in this project was to build a system to help developers quickly test their endpoints whilst also designing a brand that would stand out and be recognisable within the development community, with the end goal of selling a limited run of merchandise. This project is on an indefinite hiatus, but we may finish it one day.
Research
During my conversations with the stakeholder of the project, it became clear that their vision for the branding design was to create something with personality that could stand out within the ever-growing startup technology solutions market.
They wanted branding that would not only be recognisable but also have the potential to be used on small batches of merchandising such as mugs and t-shirts. Additionally, after conducting user research, it became evident that the target market was highly tech proficient.
Therefore, it was crucial to develop an application that not only functioned exceptionally well as a freemium service but also strategically concealed additional timesaving features behind polite paywalls.
Simultaneously, the application needed to possess a branding identity and a sleek user interface that would set it apart from its competitors in the industry.
Branding
We wanted a brand that had a personality but also told a story. We settled on the robotic face concept shown below. Taking advantage of pareidolia, the icon was clearly recognisable as a face giving a friendly playful element to the branding whilst also subtly explaining to the user how the product worked, with the three dots representing the request firing to the endpoint and getting your result.
Early sketches and concepts for the TriggerMe logo
The final design for the TriggerMe logo and logotype
Graphical representations of the three core functions of the product
As the three core functions of the product could be used independently from each other we assigned them each a colour. These three colours can be seen throughout the branding and used within the application to denote which area of the application the user was in.
The Application
